Umar Rajput.
Available for new projects

I turn search visibility into measurable revenue.

I'm an SEO strategist and WordPress & Shopify developer. I help founders, agencies and eCommerce brands across the GCC and US fix what's broken technically, rank for the terms that actually convert, and ship fast sites that hold those rankings.

  • +129.6%Business Profile interactionsTraining institute, Al Khobar
  • 51.4KSearch impressions in 28 daysSame client's website
  • 11,430Profile views in six monthsHair salon, Fredrikstad
  • 0+Websites audited
  • 0+Years experience
  • 0+Clients served
  • 0%Avg. traffic growth
About

Search strategy, built on evidence — not guesswork.

I'm Umar Rajput, an SEO strategist and web developer with 4+ years spent between Search Console dashboards and code editors. Most of my work sits at the intersection of the two: diagnosing why a site isn't ranking, then actually building the fix instead of handing over a PDF and walking away.

I work with service businesses, eCommerce brands and agencies across Saudi Arabia, Qatar, the UAE and the United States. That usually means technical audits, indexation and Core Web Vitals cleanup, on-page and content architecture, and custom WordPress or Shopify builds engineered to load fast and stay crawlable.

My approach is deliberately unglamorous: measure the baseline, prioritise by impact, ship in small increments, and report honestly on what moved. If a tactic isn't earning its place in the data, it gets cut.

Portrait of Umar Rajput, SEO strategist and web developer
4+ yrsSEO & web development
Capabilities

What I Do

Six services that cover the full path from crawl errors to conversions.

Technical SEO

Crawl and indexation audits, site architecture, schema, Core Web Vitals and log-file analysis.

On-Page SEO

Keyword mapping, intent-matched titles and headings, internal linking and content optimisation.

WordPress Development

Custom themes, page-builder rescues, speed optimisation and SEO-ready information architecture.

Shopify Development

Liquid theme customisation, collection and faceted-URL strategy, and product-page CRO.

Content & AEO Strategy

Topical clusters, entity coverage and answer-engine optimisation for AI overviews and featured snippets.

GSC & Ranking Recovery

Traffic-drop diagnosis, manual action and core-update recovery, plus honest reporting on what moved.

Global reach

Markets I Work In

Search behaves differently in every market. These are the ones I know well.

Primary market

Maps decides who gets the call

In the Gulf most enquiries start in Maps, not on page one. I run bilingual Arabic/English keyword frameworks, Business Profile optimisation and review generation alongside the technical build — so the listing and the site pull in the same direction.

Saudi ArabiaUnited Arab EmiratesQatarKuwaitOman
Career

Where I've Worked

Five roles since 2023 — the through-line is always organic growth.

  1. Hello World Technologies logo
    Jun 2023 — Jul 2024

    Hello World Technologies

  2. IT Centre logo
    Jun 2023 — Jul 2024

    IT Centre

    Rahim Yar Khan

  3. FAJ IT Solutions logo
    Aug 2024 — Feb 2025

    FAJ IT Solutions

  4. NAVTTC logo
    Mar 2025 — Dec 2025

    NAVTTC

  5. CentNine logo
    Feb 2026 — Present

    CentNine

    Current role

Selected work

Projects & Results

Websites I designed and built, plus local-search campaigns with results pulled straight from Google Business Profile. Hover any site to scroll the full page.

Full-page design of a bilingual hair and beauty studio website in Norway
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Web Design

Hair & Beauty Studio

Bilingual booking site with a hair-extension catalogue

WordPressOslo & Fredrikstad, Norway
Read case study
Full-page design of a safety training institute website in Saudi Arabia
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Web Design

Safety Training Institute

Course catalogue and certification enrolment funnel

WordPressAl Khobar, Saudi Arabia
Read case study
Full-page design of a United Kingdom beds and mattress eCommerce store
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eCommerce

Beds & Mattress Store

Promotional storefront with faceted category navigation

eCommerceUnited Kingdom
Read case study
Google Search Console performance report showing 856 clicks and 51.4K impressions over 28 days for a training institute website2 screenshots
SEO

Organic and AI search visibility for a training institute

Safety Training Institute · Al Khobar, Saudi Arabia

51.4Ksearch impressions28 days to 27 Aug 2026
Read case study
Google Business Profile performance for a safety training institute in Al Khobar showing 450 profile interactions in August 2026, up 129.6 percent year on year4 screenshots
Local SEO

450 profile interactions in a single month

Safety Training Institute · Al Khobar, Saudi Arabia

+129.6%vs Aug 2025August 2026
Read case study
Google Business Profile performance showing 11,430 profile views for a hair salon in Fredrikstad, Norway3 screenshots
Local SEO

Ranking a hair salon for its city's core search terms

Hair Salon · Fredrikstad, Norway

11,430profile viewsMar – Aug 2026
Read case study
View All Work
Trusted by

Brands I've Worked With

EUTC Global logoBliss Era Studio logoLumen Travels logoIntellitech logoSustenify logoISO Certifications logoinCorpMe logoProfessional Roofers logoSphynx Beds logoDoocado logoHello World Technologies logoDora Taqueria logoSantias Bakery logoFajira logoBinof logoJaffar Impex & General Traders logoLumen AI Consultancy logoMX Institute logoTaar O Naqsh logoIT Centre logoOZ Tech Emporium logoTwoCore logoZaruesh logo
Testimonials

Client Reviews

★★★★★

We started from nothing — no organic traffic and no enquiries coming from search at all. Four months later we were at 1,200 clicks and taking four to six leads a day. Umar measured the baseline before he touched anything, so every month we could see exactly what had moved and why.

EUTC GlobalZero to 1,200 clicks in four months
Process

How I Work

Five steps, repeated. Nothing ships without a measured reason.

  1. 01

    Audit

    Full technical crawl, GSC and analytics review, competitor gap analysis. Baseline first.

  2. 02

    Strategy

    Prioritised roadmap ranked by impact and effort, with keyword and content architecture.

  3. 03

    Implementation

    I ship the fixes myself — code, schema, content and on-page. No handover gap.

  4. 04

    Reporting

    Monthly reporting tied to clicks, rankings and revenue — not impressions theatre.

  5. 05

    Iterate

    Double down on what the data rewards, cut what it doesn't, and re-audit each quarter.

Have a Project in Mind?

Tell me what's not working. I'll tell you straight whether I can fix it — and roughly what it takes.

Get in touch

Let's Connect

Based in the GCC, working across time zones. I reply to every serious enquiry within one business day.

Or email me directly at hello@umarrajput.com